Marilyn on the Park
Marketing & Sales Director
Presale program, market positioning, incentive structuring, and sales operations.
Visit the websiteBuilt on Passion. Driven by Results.
Big-developer execution, brought to boutique presale projects.
Townhome and low-rise presale marketing across the Fraser Valley and Lower Mainland. One senior operator, from first rendering to sellout.
The proof, in numbers
9+Years in presale
13Projects marketed
600+Units sold
$600M+Residential sales volume
What Catalyst does
One person owns the whole arc.
I run presale marketing and sales from the earliest design conversations through to a sold-out project. I am in the room before the first rendering exists, and I stay on the file until the last unit closes. I touch every single deal personally.
01
Design and Planning
- Architectural and interior design meetings
- Unit programming and suite mix
- Value engineering input
- Show suite and material selection
02
Strategy and Pricing
- Pricing strategy
- Launch strategy
- Ad campaign budgeting and strategy
03
Sales and Systems
- Sales centre setup and buyer flow
- CRM and registration platform
- Disclosure statement review and input
- Single point of contact for developer relations
04
Quality and Closeout
- Quality control walkthroughs
- Homeowner deficiency walkthroughs
- Closeout (optional add-on)
How I work
Five stages. One point of contact.
1
Onboard
You bring me in early, ideally at the architectural or interior design stage. I learn the site, the pro forma, and your goals before a single decision is locked in.
2
Value Engineering
I work alongside your architect and designer to make sure every dollar lands where buyers actually feel it. We protect what sells, cut what they will not pay for, and keep the project sellable and on budget.
3
Position
Branding, print collateral, signage, and the full sales centre. We build the look and the story before the first buyer walks through the door.
4
Launch
The hype phase. Pre-launch momentum, launch events, and realtor events that fill the room and create urgency from day one.
5
Tempo
Marketing stays active across the entire lifecycle, with promotions placed strategically to keep the project lively and moving until the last unit closes.
Throughout all of it, you have one point of contact: me. Weekly meetings, plus calls and texts whenever you need me.
Track record and current work
The projects behind the numbers.
Current projects
In market nowThe Westminster
Marketing & Sales
Presale townhome community, currently in market. Sales led by Amjot Sahi.
Visit the websiteSelected past projects
The Willoughby
Townhomes
87 unitsLangley
Gradience
Townhomes
62 unitsLangley
Willow Heights
Townhomes
22 unitsLangley
Tandem
Townhomes
13 unitsLangley
Parque on Park
Condos (rental)
93 unitsLangley
Kings Crossing
Townhomes
20 unitsAbbotsford
The Oak
Townhomes
41 unitsSouth Surrey
Oakcrest
Townhomes
63 unitsDelta
Chelsea Gate
Townhomes
60 unitsDelta
Chalet
Townhomes
20 unitsNorth Delta
Renderings and case studies for current projects are available on request, along with references. Request the portfolio
Who I am
Project marketing is not what I do. It is what I am.
After nearly a decade working inside some of the Fraser Valley's most active presale developments, I built Catalyst with one purpose: to bring big-developer execution to boutique-scale projects.
I understand how large developers think, plan, price, and launch. I know the systems, the timelines, the pressure points, and the decisions that make or break a project's success. That institutional knowledge now serves builders and developers who deserve the same level of strategy, focus, and execution, without being handed off to a junior agent at a large brokerage.
Catalyst specializes in new construction project marketing. No divided attention. Just a lean, experienced team fully committed to your project from strategy through sellout. That work is grounded in formal training, including a Diploma in Urban Land Economics from the University of British Columbia.
Roop Josan PREC*
Associate Broker, Oakwyn Realty Ltd.
Licensing and education
- Real Estate Trading Services licence (BCFSA)
- Managing Broker licence (BCFSA)
- Property Management licence (BCFSA)
- Diploma in Urban Land Economics, University of British Columbia (UBC)
The team
Catalyst Real Estate Group.
A registered real estate team at Oakwyn Realty Ltd., led by Roop Josan. Lean, senior, and fully committed to every project and every client.
Roop Josan PREC*
Team Lead
Associate Broker, Oakwyn Realty Ltd.
Nearly a decade inside the Fraser Valley's most active presale developments. Roop owns every file personally, from the first design conversation to the last unit closed.
roop@catalystrem.com
Amjot Sahi
Associate, Sales
Oakwyn Realty Ltd.
A graduate of BCIT's Real Estate program, Amjot has several years of sales experience, including high-volume environments. Raised in a family of construction supply businesses, Amjot brings a practical read on how homes get built and sold, and leads sales at The Westminster.
amjot@catalystrem.comContact
Let's talk.
Bring me in early. The sooner we start, the more value engineering and positioning we can build into the project before launch.