Project name
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Built on Passion. Driven by Results.
Big-developer execution, brought to boutique presale projects.
Catalyst is the presale marketing practice of Roop Josan. One senior operator owns your townhome or low-rise project from the first design conversation to the last unit closed. No handoffs. No junior agents. Fraser Valley and Lower Mainland, BC.
The proof, in numbers
9+Years in presale
13Projects marketed
600+Units sold
$600M+Residential sales volume
What Catalyst does
One person owns the whole arc.
I run presale marketing and sales from the earliest design conversations through to a sold-out project. I am in the room before the first rendering exists, and I stay on the file until the last unit closes. I touch every single deal personally.
01
Design and Planning
- Architectural and interior design meetings
- Unit programming and suite mix
- Value engineering input
- Show suite and material selection
02
Strategy and Pricing
- Pricing strategy
- Launch strategy
- Ad campaign budgeting and strategy
03
Sales and Systems
- Sales centre setup and buyer flow
- CRM and registration platform
- Disclosure statement review and input
- Single point of contact for developer relations
04
Quality and Closeout
- Quality control walkthroughs
- Homeowner deficiency walkthroughs
- Closeout (optional add-on)
Nothing to outsource. My own CRM is included, so smaller projects run end to end without a third party. Projects over 20 units run on Avesdo. Contract software for projects under 20 units is handled on my end.
How I work
Five stages. One point of contact.
1
Onboard
You bring me in early, ideally at the architectural or interior design stage. I learn the site, the pro forma, and your goals before a single decision is locked in.
2
Value Engineering
I work alongside your architect and designer to make sure every dollar lands where buyers actually feel it. We protect what sells, cut what they will not pay for, and keep the project sellable and on budget.
3
Position
Branding, print collateral, signage, and the full sales centre. We build the look and the story before the first buyer walks through the door.
4
Launch
The hype phase. Pre-launch momentum, launch events, and realtor events that fill the room and create urgency from day one.
5
Tempo
Marketing stays active across the entire lifecycle, with promotions placed strategically to keep the project lively and moving until the last unit closes.
Throughout all of it, you have one point of contact: me. Weekly meetings, plus calls and texts whenever you need me.
Track record and current work
The projects behind the numbers.
Current projects
In market nowProject name
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Selected past projects
Delivered to selloutProject name
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Project name
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Project name
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Some of my work is covered by developer confidentiality. A full portfolio, project figures, and references are available on request. Request the portfolio
Who I am
Project marketing is not what I do. It is what I am.
After nearly a decade working inside some of the Fraser Valley's most active presale developments, I built Catalyst with one purpose: to bring big-developer execution to boutique-scale projects.
I understand how large developers think, plan, price, and launch. I know the systems, the timelines, the pressure points, and the decisions that make or break a project's success. That institutional knowledge now serves builders and developers who deserve the same level of strategy, focus, and execution, without being handed off to a junior agent at a large brokerage.
Catalyst specializes in new construction project marketing. No divided attention. Just a lean, experienced team fully committed to your project from strategy through sellout. That work is grounded in formal training, including a Diploma in Urban Land Economics.
Roop Josan PREC*
Associate Broker, Oakwyn Realty Ltd.
Licensing and education
- Real Estate Trading Services licence (BCFSA)
- Managing Broker licence (BCFSA)
- Property Management licence (BCFSA)
- Diploma in Urban Land Economics
Have a project coming up?
Let's talk.
Bring me in early. The sooner we start, the more value engineering and positioning we can build into the project before launch.